
New York.
From Zaha Hadid’s sculptural 520 West 28th to Jean Nouvel’s 53 West 53. Experience at the intersection of architecture, positioning and the way a residence is brought to market.
SARA DIAB · SARATONIN CONSULTING
Sales and marketing advisory for
exceptional residential developments.


New York. Miami. Now Dubai.
One considered perspective, across every address.

From Zaha Hadid’s sculptural 520 West 28th to Jean Nouvel’s 53 West 53. Experience at the intersection of architecture, positioning and the way a residence is brought to market.

Cipriani, St. Regis and The Perigon. A career spanning branded residences, project launches and the details that connect a development’s promise to its buyer experience.

Dubai is now home to Saratonin Consulting. A new base for an advisory perspective shaped by luxury residential developments in New York and Miami.
The approach Dubai Marina · City view by Nelemson GuevarraA selection from Sara’s career in luxury residential development.
Selected projects from Sara’s career portfolio. Roles vary by project and include experience at prior firms.

FOUR SEASONS PRIVATE RESIDENCES · NEW YORK
From positioning to launch, Sara connects a development’s vision with its place in the market.
Career sales & marketing oversight
in development sellout value*
Clarifying a development’s identity, audience and place in the market. A coherent direction for the brand, sales narrative and buyer experience.
Connecting brand positioning, sales strategy, advertising and public relations across the life of a development.
Shaping project launches, sales galleries, events and service programming so the experience reflects the promise of the address.
Every exceptional project starts
with a conversation.