New York.
From Zaha Hadid’s sculptural 520 West 28th to Jean Nouvel’s 53 West 53. Experience at the intersection of architecture, positioning and the way a residence is brought to market.
Sara Diab
SARA DIAB · FOUNDER & ADVISOR
A global eye.
A personal commitment.
Strategic sales and marketing for
exceptional residential developments.
New YorkMiamiDubai
Three cities.
A perspective all her own.
Miami.
Cipriani, St. Regis and The Perigon. A career spanning branded residences, project launches and the details that connect a development’s promise to its buyer experience.
Dubai.
Dubai is now home to Saratonin Consulting. A new base for an advisory perspective shaped by luxury residential developments in New York and Miami.
The approach Dubai Marina · City view by Nelemson GuevarraSelected work.
Selected projects from Sara’s career portfolio. Roles vary by project and include experience at prior firms.
THE APPROACH
A considered strategy.
A distinctive address.
Architecture gives a place its character.
Strategy gives it a place in the market.
From the architecture of New York to the branded residences of Miami, Sara’s career connects sales and marketing strategy with the way a place is experienced.
Now based in Dubai, she leads Saratonin Consulting, bringing that experience to a boutique advisory practice for ambitious residential developments.
Start a conversation$10.5B+
Career sales & marketing oversight
in development sellout value*
Perspective shaped by landmark residences.
A considered approach to what comes next.
From first vision
to market presence.
Positioning & strategy
Clarifying a development’s identity, audience and place in the market. A coherent direction for the brand, sales narrative and buyer experience.
Sales & marketing
Connecting brand positioning, sales strategy, advertising and public relations across the life of a development.
Launch & experience
Shaping project launches, sales galleries, events and service programming so the experience reflects the promise of the address.
SARATONIN CONSULTINGBASED IN DUBAI. THINKING GLOBALLY.
Tell me what
you’re building.
Every exceptional project starts
with a conversation.
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